If you want your dental surgery to succeed it is more important than ever to ensure that your website has a lower bounce rate, higher visibility online and that it continues to attract new dental patients.
This can all be quite challenging to oversee if you are not an expert in marketing or search engine optimisation, SEO. But this is why as a first step to improving your dental surgery’s visibility online, it may be best to contact an agency to oversee these valuable steps for you.
But why are they worth investing in? What is to be gained from having SEO for your dental website? Read on to find out!
Increased visibility
Dental SEO can help a dental website rank higher in search engine result pages, culminating in increased visibility and more organic traffic to the website.
If you have been on a search engine like Google, you are more likely to click on a website that ranks higher or is near the top of the page. It’s just a fact! And as such, having an updated SEO plan can ensure that your dental surgery page is clicked on by more potential patients, and if the website is well designed, you will have a lower bounce rate. Great!
Improved user experience
SEO lends itself to a better user experience, optimising titles, meta descriptions, alt tags and other elements to make the website easy to navigate and use.
Indeed, investing in SEO will usually involve your website being made over, which will make it more interactive and engaging, thus reducing the bounce rate and offering those who visit it a more integrated experience.
Increased credibility
Improved visibility and more organic traffic will ultimately lead to increased credibility and trustworthiness, boosting the website’s integrity and helping build relationships with potential and current patients. This is only half the battle, though, as your website will also need backlinks to authoritative websites as well.
Increased brand awareness
With improved visibility and more organic traffic, the website and its content will become more easily accessible to potential patients. Increased brand awareness will attract more visitors to the website and help to build trust in it.
Brand awareness is the practice of optimising websites, web pages, and content so that they appear in top search engine results for terms related to your brand, products, or services. It is an important part of any comprehensive SEO strategy and helps to build brand recognition, visibility, and loyalty with consumers. You will also need this to help build trust among your potential dental patients and their families.
Local SEO
Local SEO for dental surgeries is a type of digital marketing strategy that helps dental businesses to market their services to local patients. It focuses on optimising their website and other content to appear higher on local search engine results pages (SERPs). This includes creating and optimising local listings, creating content for local audiences, claiming listings on local directories, and more. By utilising local SEO, dentists can better target potential patients in their immediate area, increase their site traffic, and drive more business to their offices.