When a dental practice opens there is a lot going on and it is easy to get preoccupied, until things settle down and you realise that you have no patients. Getting new patients into your practice can be incredibly difficult these days, but almost impossible if you don’t have an online presence and a patient attraction system in place. This focuses on getting new patients, but also increases the chances of them becoming regular, loyal patients. There are several ways to increase your website traffic and boost your search engine result rankings, but having an easy three step plan to follow helps to keep you on track, especially if you have decided to create and implement your own online marketing strategy. If you are unsure of where to start or have questions about what to do next, then it is a good idea to speak to a professional to ensure that you are doing what is best for your practice.
Three simple steps to success
The first step when it comes to attracting new patients is to target your audience carefully. This means think about what your practice has to offer, who is going to be most likely to want your treatments and the way that you voice yourself through your website. After you have established who you are aiming your treatments at, you want to attract new leads. Being easy to contact and having an accessible website are amongst the things that can increase your chances of gaining new patients. Facebook and Google Ads are useful when it comes to getting people interested in your practice, as are email newsletters. Once people are interested in your practice you need to ensure that their interest is being nurtured and that your patients feel engaged, as this will make them more likely to feel valued as a patient and stay loyal to your practice.
Improve your search engine ranking
One of the most efficient ways to increase your website traffic is to ensure that you are at the top of the search engine results page, so when future patients are looking for a dental practice you are the first one that appears. Updating a professional blog frequently can help to keep you at the top of a results page, as well as using keywords that are based around the treatments that you offer and your location. People often search for places that are local to their own area, so ensuring that you appear on Google Maps will increase your chances of getting spotted by future patients who are using maps to look for a new dental practice. Having a click-to-call and click-to-find button on your Google business page will also increase the amount of leads you generate, as it is simple for people to contact you.
Practices that do not have up to date information on Google or who do not have click-to-call features will not generate as many new leads, as some people will not want to have to scroll through lots of information to find a contact number or where-abouts your practice is located.